Today the Walt Disney Company announced the launch of the Ultimate Princess Celebration. It’s a year-long event spotlighting the courage and kindness these Disney heroines inspire in fans all around the world. Disney is honoring these strong women through music, experiences, products, and a campaign to give back to children around the country. From Cinderella’s generosity and Belle’s ingenuity to Mulan’s selflessness and Moana’s adventurous spirit. The celebration will come to life at the parks and resorts, and at home!

Disney will mark the Ultimate Princess Celebration with special events, unforgettable experiences, and unique products.

The Celebration kicks off with a new original song called “Starting Now,” from global superstar and Grammy^® Award-winning recording artist Brandy. The new single will be released by Walt Disney Records on May 21 along with a lyric video.  Brandy will also debut a music video for “Starting Now,” the Celebration’s anthem, which will be featured in Disney Princess Remixed – An Ultimate Princess Celebration, a music special premiering this August on Disney Channel. It’s a half-hour show with Disney stars performing re-imagined songs that celebrate the empowering attributes of Disney princesses and queens.

Today, Disney Publishing Worldwide is releasing Tales of Courage and Kindness, a new, empowering short story collection that seeks to inspire children to create a kinder world. The book is 14 original stories. In celebration of the storybook launch, Disney Princess voice talent, including Mandy Moore, Auli‘i Cravalho, Anika Noni Rose, and Kelly Marie Tran, will read stories from the collection including those inspired by Mulan, Tiana, and Moana, which can be viewed here.  It will be available for free download beginning today through the end of August. I’m all about books and I’m heading over to the sight to read the new stories!

Disney Concerts presents Disney Princess – The Concert, a nationwide tour kicking off November 1, 2021. An all-star quartet of Broadway and animated film icons celebrates all the Disney Princesses in an unforgettable evening of story, animation, and song, alongside their magical music director and an enchanting guest Prince. Tony^® nominee Susan Egan, two-time Tony nominee Laura Osnes, Grammy^® nominee Courtney Reed, and rising star Aisha Jackson join forces in this once-in-a-lifetime concert sponsored by Pandora Jewelry.

In a collaboration with Starlight Children’s Foundation, they are partnering to bring Disney Princess- and Frozen-themed hospital gowns and deliveries of toys, books, and games to courageous children during their hospital stays.

Disney Consumer Products, Games and Publishing will help bring the Ultimate Princess Celebration to life through a broad range of new product collaborations for fans of all ages across toys, fashion and accessories, beauty, home décor, books, games, and more. In keeping with the theme of the program, Disney collaborated with brands such as Lokai and Love Your Melon, which emphasize kindness through charitable giving. New products tied to the Ultimate Princess Celebration will launch throughout the year, including toys and collectibles from Hasbro, Jakks Pacific, The LEGO Group, Just Play, Funko, and Huffy, plus fashion, beauty, and accessories from adidas, Coach, Chaser Brand, Hanna Andersson, Enchanted Disney Fine Jewelry, Besame Cosmetics, POPSUGAR, and others.

Embrace your inner Princess on your journey to balance with a Disney Princess Lokai bracelet. With beads that contain water from Mt. Everest, the highest point on Earth, and mud from the Dead Sea, the lowest point on Earth, you will stay humble and grounded through it all, just as Belle, Mulan, Jasmine, and Moana do. Available April 28 on at Lokai.

On August 23, World Princess Week will begin. It’s a a weeklong celebration aimed at inspiring a million acts of kindness around the globe. I hope you’ll all participate! More information will be available here.

I really like what this celebration is about. Courage, kindness, and basically being a good person. Things we should all aspire to. I also think that using the princesses and queens is fantastic. They are diverse and characterize good qualities. It’s also nice to have females of all ages shown with strong qualities. They inspire children of all ages and backgrounds.

I’m excited to see what the rest of the year brings with this Disney Ultimate Princess Celebration!