First Look at TRON Lightcycle / Run Merchandise

TRON Lightcycle / Run will be opening to guests on April 4. Along with it will come three new lines of merchandise. One will be related to the attraction experience, one to TRON: Legacy, and one to the original 1982 TRON.

Disney Cruise Line

“There are generations of guests now visiting Walt Disney World who grew up playing the TRON video games and imagining their bicycles were Lightcycles,” explained Taryn Johnson, Senior Manager for Brand Merchandising with Global Product Creation. “These collections have a dash of 1980s nostalgia mixed with incredibly fun items that continue the thrills of this new Tomorrowland attraction at home.”

The “Back to the Arcade” collection captures the early 1980s arcade scene. There are nods to Flynn’s Arcade from the original film. Elements from video game cabinets were turned into backpacks and illuminated wall signs. The tumbler includes vintage Lightcycles that race around a domed top.

The “Thrill of the Race” collection contains racing-inspired apparel for adults and kids.

The third merchandise collection inspired by the clean design language of this digital world. There are light up jackets and a backpack that holds a new interactive Identity Disc that doubles as an audio speaker.

LEGO Brand Retail

“One of the most impressive parts of this collection is the TRON Identity Program, an all-new retail experience. It offers guests a customizable “Program” action figure and identity chip that can be used to “re-program” other merchandise such as the interactive Identity Discs and Remote Control Lightcycles.” Reservations for this interactive experience can be made beginning March 21 by visiting disneyworld.disney.go.com/shops/magic-kingdom/tron-identity-program/. If you have a reservation for the TRON Identity Program, you will go to the Tomorrowland Launch Depot. It’s the merchandise shop located between the entrances to TRON Lightcycle / Run and Space Mountain.

When TRON Lightcycle / Run opens on April 4, guests will find these products and more in a specially designed pop-up shop area directly across from the Monsters Inc. Laugh Floor entrance in Tomorrowland. That’s the Stitch’s Great Escape space.

If they don’t put in a new arcade and call it Flynn’s Arcade, I think it will be a huge missed opportunity. You may recall that the old store had an arcade in the back.

I was able to attend a Cast Member preview with a friend in February. You can check out everything I saw and my experience here.

So what do you think about the new TRON merchandise? Do you love it?

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