Universal UNIVRS, a first-of-its-kind retail destination, is now open on Hollywood Boulevard inside Universal Studios Florida at Universal Orlando Resort. This shop-in-shop brings favorite brands from across NBCUniversal to life through seasonal apparel offerings that lean into the “get it before it’s gone” drop culture shopping mentality. Launching with this new location, and now also available at Universal CityWalk Hollywood, is a summer collection inspired by JAWS, Felix the Cat and the 30^th anniversary of Jurassic Park.

Tapping into entertainment and fashion tastemakers through their style-driven offerings, merchandise at UNIVRS marries popular brand designs with current fashion silhouettes and trending styles, driven by favorite characters and iconic on-screen moments. Exclusive merchandise will be released in limited quantities, from tees and jackets, to tracksuits and skirts, to tote bags and hats, products will range in price from $30-$150 and in size from XS-2XL, across the mens, womens and unisex categories.

Developed by Universal Products & Experiences – a new division of Universal Destinations and Experiences – the store aims to “drop” new styles in limited quantities seasonally, with products available only at the UNIVRS stores in Hollywood and Orlando.

New UNIVRS merchandise highlights include:

• Numskull’s TUBBZ collectible ducks, featuring rubber ducks as characters from popular NBCUniversal film and TV brands, such as Jurassic Park, JAWS, Back to the Future, Illumination’s Minions and more
• Celebrate the 30^th anniversary of the iconic adventure Jurassic Park, with 90s-inspired nostalgia featured in matching shirt/short sets, cargo pants, cardigans, tees and sweatshirts
• The classic black and white Felix the Cat appears in a variety of patterns in a tennis club style with skirts, shirts, jackets, tees and more
• Home to JAWS, Amity Island-inspired graphics and slogans take on summer apparel in shorts, shirts, windbreakers and hats
• Short and long-sleeve unisex tees featuring various artwork of iconic NBCUniversal characters, such as E.T., Fast & Furious, Universal Monsters, Good Luck Trolls and more.

Prior to the installation of the signs on the outside of the store, the merchandise was already there. I had taken these photos and posted them on Theme Park MoJu. They have got some really rad stuff in there. Obviously I had to get the E.T. t-shirt.

Back to the Future

E. T. The Extra Terrestrial

Felix the Cat

JAWS

Jurassic Park

Minions

Richie Rich

Trolls

Universal Monsters

A dear friend and lover of all things Shrek pointed out that he’s on the sign outside, but there isn’t any merchandise in the store. Hopefully that will arrive. I also see the movie Us on there with no merch in the store.

I am really digging this line and I hope they expand it. What do you think about it? What have you already gotten, or what’s on your wish list?